![]() ![]() One in four tablet owners and one in three eReader owners prefer purchasing single copies of publications while 15% and 13%, respectively, prefer a pre-payment option. About one in five tablet and eReader owners prefer making small "micropayments" for single articles while a similar percent of each market segment prefers subscribing to a company or network that gives unlimited content. Among tablet and eReader owners, this rises to 86% and 82%, respectively. In terms of paying for content, 62% of consumers say they are comfortable with digital payment systems that debit accounts automatically for subscriptions. With digital newsstands making digital content accessible in over 26 countries, we are watching the world fall in love with content." "There is no doubt that tablet-based technologies are fueling a reading revolution that will spawn significant demand for more content, consumed by more people, in more ways and in more places. The ease of access, the convenience of content storage and now the high quality of the screen experience makes reading fast and fun," said Jeanniey Mullen, Global Executive Vice President, Chief Marketing Officer of Zinio and VIVmag. ![]() "For years, our consumer research has demonstrated the growing demand for digital reading. They are likely to watch 25% less television and be 15-25% less connected online for purposes other than work or email. Tablet and eReader users make up the time by reducing the time spent using television and going online. eReader users spend 50% more time reading newspapers and newspaper articles and 45% more time reading books. Tablet users spend nearly 75% more time reading newspapers and newspaper articles and 25% more time reading books. "What's more," he continued, "is that these devices are associated with substantial increases in adult reading."Ĭompared to the total population of 18-64 year-olds, tablet and eReader owners spend 50% more time reading magazines and magazine articles. Jim Taylor, Vice Chairman of Harrison Group. "We are forecasting that tablet-based devices and eReaders together will exceed 20 million units in the next year and they may well be the Christmas gift of 2010," observed Dr. The study, based on an online survey of 1,816 consumers with a margin of error of less than 2%, found that a majority (58%) of tablet and eReader owners who read digital content are reading "more digital content than I ever thought I would." And 33% acknowledge that they are spending more money on buying things to read. Contrary to some expectations, Harrison Group forecasts similar sales for eReaders during the same timeframe. The research found that 13% of all consumers express interest in purchasing a tablet-based device within the next 12 months – leading to potential sales of 13.5 to 15 million units, according to forecasters at Harrison Group. 5 /PRNewswire/ - Harrison Group and Zinio today announced the results of a national consumer survey designed to measure the extent to which tablet-based technologies, dedicated eReaders and related smart technologies benefit American consumers and their lifestyle interests. Applications built with Adobe Digital Publishing Suite and enabled for Newsstand will allow publishers to better merchandise their content with support for Newsstand push notifications and icon covers displayed on the Newsstand shelf, reflecting the latest issue of the magazine or newspaper.A number of publishers including Condé Nast and Reader's Digest have utilized Adobe's publishing tools to bring their content to the iPad, making Newsstand compatibility for Adobe's Digital Publishing Suite an important step toward making Newsstand the one-stop place for users to manage their digital subscription content on their iOS devices.NEW YORK, Oct. Publishers will be able to use Digital Publishing Suite to create files that are detected by Newsstand and automatically downloaded to the Newsstand shelf, eliminating long download times which can present a barrier to reading content on iPad devices. The compatibility will launch 'soon after' Apple debuts iOS 5, which is expected sometime this fall. Newsstand is intended to serve as the organization hub for digital subscriptions in iOS 5, offering users easy access to the latest content downloaded in the background.Īdobe's software will allow publishers to create digital editions of their magazine and newspaper applications that automatically deliver content to the Newsstand application on iOS devices. Adobe today announced that its Digital Publishing Suite will incorporate support for Apple's forthcoming Newsstand feature for iOS 5. ![]()
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